28-7312. Tourism encouragement; Arizona highways magazine

A. The director may spend monies from the state highway fund in the amount prescribed by law to encourage tourist travel to and through this state by giving publicity to points and places of historic interest, climatic and recreational advantages, the possibilities of successful pursuits and industrial enterprises and other information that in the opinion of the director tends to attract visitors to this state.

B. The publicity shall be given through the medium of the magazine "Arizona Highways" and the publication of maps, pamphlets and other descriptive material designed to carry out the purposes of this article.

C. The director shall determine the price for:

1. Annual subscriptions, single copies and the discount allowed dealers of "Arizona Highways".

2. Other material published and offered for sale by the magazine.

D. The director may distribute the magazine free of charge to libraries, schools, chambers of commerce, hotels, tourist agencies, visitors, prospective visitors, other persons, agencies and business, industry or convention organizations in quantities the director deems beneficial in carrying out the purposes of this article. The number of free copies of the magazine each month shall not exceed ten per cent of the total number of paid subscriptions.

E. The director may license the name of the magazine "Arizona highways" to a private entity for commercial purposes.