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REFERENCE TITLE: digital advertising; content; children; penalty |
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State of Arizona House of Representatives Fifty-seventh Legislature First Regular Session 2025
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HB 2195 |
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Introduced by Representative Willoughby
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AN ACT
amending title 44, chapter 10, article 5, arizona revised statutes, by adding section 44-1483; relating to advertising.
(TEXT OF BILL BEGINS ON NEXT PAGE)
Be it enacted by the Legislature of the State of Arizona:
Section 1. Title 44, chapter 10, article 5, Arizona Revised Statutes, is amended by adding section 44-1483, to read:
44-1483. Digital advertising directed toward children; content restrictions; civil penalty; enforcement; definitions
A. An application platform may not display inappropriate and mature advertisements on a child-directed application.
B. An advertisement that is placed on a child-directed application must be suitable for individuals who are twelve years of age or younger.
C. An application platform shall implement monitoring systems to ensure compliance with this section.
D. An application platform that does not comply with this section is subject to a civil penalty of up to $10,000 per violation.
E. The attorney general shall enforce this section.
F. For the purposes of this section:
1. "Application Platform" means a digital distribution service that offers for download an application.
2. "Child-directed application" means an application platform that is primarily intended for use or download by an individual who is twelve years of age or younger.
3. "Inappropriate and mature advertisement":
(a) Means an advertisement that includes content that is unsuitable for an individual who is twelve years of age or younger.
(b) Includes any of the following:
(i) Violence.
(ii) Explicit language.
(iii) Sexual Content.
Sec. 2. Effective date
Section 44-1483, Arizona Revised Statutes, as added by this act, is effective from and after December 31, 2026.